Aldo's 40th anniversary!

You may or may not have heard that this year is Aldo's 40th anniversary! There are now over 1600 Aldo's shoes and accessories stores and Aldo's can be found franchised in Canada, the USA, United Kingdom, Ireland and 60 other countries. Wow what an accomplishment for a company that is still so young and yet has lasted longer then most retail businesses.

"Successful companies build on their founding traditions while looking ahead to the future - and that is what we have done at ALDO," states Aldo Bensadoun, founder & CEO of the ALDO Group:

To be successful in any business, it is crucial to find your market niche. Aldo's has successfully become a leading brand in the shoe market and I definitely think that that is the reason they are still as strong as ever. Theres not a more popular store that sells only it's own brand of shoes and accessories and they have a distinct style, along with their quality and affordability, that has become their niche. Even though Aldo's has many competitors in the accessories department, they still manage to be successful as they offer stylish luxurious items that their competitors don't sell and they lead in quality of their merchandise. I believe that since they have established their targeted market, and are leading in this market, that is the reason they are so strong today.

It takes a strong, focused, company to last as long as Aldo's has so far, (even considering their survival through the recessions) and as long as they continue to focus on their targeted market, I am sure that they will last for many years to come!

Happy 40th Anniversary Aldo!
xox